Welcome to the Wayfair Press Office

Welcome to the Wayfair Press Office

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Comfortcore

Wayfair

Wayfair announces “Comfortcore” as the trend for 2023. Wayfair & YouGov can share that our homes have become spaces of comfort, where we want to feel safe (69%), can relax (67%) and connect with family & friends (53%) - essentially one big metaphorical hug. This macro-trend has been divided into seven stylish and accessible home trends which form Wayfair's 2023 Trends booklet - from cosy, Curved Cocoon to raw & organic Rooted at Home, there is something for everyone at Wayfair.

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