The collections by Las Mobili presented under a new and original light,
exclusively at Fuori Salone
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‘Designing is a game, playing is a project.’ Las Mobili, in line with the theme chosen for the eighth edition of Brera Design District, has embraced the initiative by choosing to present the new proposals exclusively at Fuori Salone in a playful and enchanting way!
Within the district, creative and commercial heart of the city, in conjunction with the Salone Internazionale del Mobile in Milan, Las invites everyone to participate in Las Among Flowers, an unmissable event and special occasion to talk about art, design, colour, and appreciate new furnishing ideas.
An evocative and exclusive location, Spazio 31 in Via Solferino, which will be hosting visitors from 4 to 8 April from 10 in the morning until late evening in a ‘total nature’ frame to spend time together and talk about novelties and latest trends.
The creative mood that inspired the event is the location. A space characterized by a strong image, where a large skylight dominates in the centre of the hall. Among ornamental plants and floral decorations, Las Among Flowers wants to make its products shine under a new light, with the aim of highlighting characteristics and details of one of the best-known manufacturing excellences.
The light and the flowers are in fact a predominant characteristic of the event! This year, the Las collections dress in new colours and new finishes that give the products never-before-seen shades and reflections, and find here an exclusive and ideal showcase.
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The perfect opportunity to touch and admire Oxi, Las’ versatile and dynamic operative, exhibited here in its two new versions Basic and Trend. Rediscovering matter and details with 5th Element, and exclusively at Las Among Flowers, the new reception solution by Las, Point. In this magical atmosphere, confirming the success of the product presented at the last edition of I Saloni, Jera could not be missing, the dream directional, emblem of style and elegance.
Inside the hall, on the walls, mood boards with matchings generated from Las’ sample books that serve as frame and complements to the exhibited furniture. The goal is to create tactile, material, and visual charm, in order to exalt the products and even more the research work.
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‘Looking ahead and innovating has always been one of the cornerstones of Las. We’ve been doing this for 40 years,’ says Marcello Pedicone, Las CEO, ‘this gives us the possibility to be even more unique and create that competitive advantage that combines with our reliability. Italian flexibility, design, and quality: I think these are the keys to our success.’
A history of Italian excellence, that of Las, that began its clear innovative adventure in 1976.
LAS MOBILI srl
4-8 April 2017
Brera Design District - Spazio 31
Via Solferino, 31 - Milano
> with the participation of InternoItaliano
> exhibition curated by 967ARCH
Press Office
Laura Gimminiani
ufficiostampa@dam-co.it
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