The Daily Cost of Bad Sleep Estimated at Nearly £50 Every Day - Brits say they are much more likely to exhibit costly bad habits when tired -
 

Wednesday, 11th March, 2020: We all know the value of a good night’s sleep, but few of us know that the financial cost of a bad night’s sleep could be as much as £46.80 every day.

The figures were put together by online bedding and bathware retailer, Soak&Sleep, following a survey of Brits which showed:

- 72% of people surveyed said they were more likely to fall into bad habits after a bad night’s sleep, including skipping the gym, snacking, buying tea and coffee and ordering takeaways

- 86% of people who admitted to snacking when tired spend extra money on snacks, estimating an average financial cost of £7.30 spent on snack foods each day. 

- 15% of respondents said they were more likely to purchase coffee or tea for energy boosts, estimating a spend of £10 more than on a normal day after a good night’s sleep

 - 17% said they would cook more healthily if they had slept better whereas 10% said they were more likely to order takeaways than cook for themselves, upon which they spend an average of £19.50

- 12% also said they were more likely to skip the gym when tired (estimating a wasted £10 on the cost of a gym class) 

The spend was even higher if you factored in other costs like taking the bus or train instead of walking, buying energy drinks, purchasing headache tablets, sleeping tablets or sleeping aids such as meditation apps and pillow sprays. 

Commenting on the findings, Soak&Sleep CEO Sarah Smith said:

“We know that people are far less likely to be able to function at their peak after a bad night’s sleep but we were surprised at how quickly the cost of that could add up. Fortunately, the UK is becoming much savvier about sleep and we are also seeing that in purchasing patterns amongst our customers, who are investing in products that can aid better sleep such as breathable fabrics for temperature regulation at night or the right mattress for their body type. These seem like worthwhile investments in sleep compared to the money people waste every day they sleep badly.”

Dr Alanna Hare, consultant in Sleep medicine at the Royal Brompton and Harefield NHS Foundation Trust added:

“We know when individuals experience insufficient or poor-quality sleep they are less able to make good choices: this can translate into looking for “quick fixes” like sugary snacks, carbohydrate and fat-laden takeaways and caffeinated beverages. Sleep deprivation also affects the hormones regulating our appetite, so that we tend to consume more calories. When fatigued, we are also more likely to avoid exercise and be more sedentary. The cost of these choices can rapidly add up, affecting both our health and our finances.” 

Lisa Artis, Head of The Sleep Council added:

“We believe sleep should be recognised as the third pillar of good health alongside diet and exercise, and this study by Soak&Sleep shows how closely the three are interlinked. People are more aware than ever of the benefits of sleep and today, on World Sleep Day, we will be specifically promoting how essential a good night’s rest is to a healthy lifestyle and boosting your quality of life.”

For more information or interviews please contact Ruth Welton at Soak&Sleep: Ruth@SoakandSleep.com / 01483 616442

An online survey was conducted by Atomik Research among 2,003 respondents. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.

Soak&Sleep
Soak&Sleep is the UK’s number one bedding and bath brand, working tirelessly to create solutions that help you sleep well at night. Rated as ‘excellent’ with a 9.5 customer score by Trustpilot, the brand is known for excellent customer service and great product quality at affordable prices. For further information visit: www.soakandsleep.com