NEW ‘LIVING JEWELS’ – HIGHLIGHTING THE INCREDIBLE ROLE OF BUGS IN TABLEWARE
Summary:
  • Glorious new addition to Pure Table Top’s homeware collection in collaboration with the Royal Botanic Gardens, Kew, highlighting the incredible role bugs play in the natural world
  • Bold designs across dinnerware, kitchen textiles and placemats and coasters, influenced by the intricate patterns and colours from a diverse range of bugs
  • Featuring:
    • 2 mug designs
    • Tea towels, oven gloves and napkins
    • Placemats and coasters
    • 2 stoneware dinner sets in green and black featuring beautiful reactive glazes, making each piece unique
    • Recycled glass tumblers, wine glasses and carafe
    • High quality, durable and beautiful
 
Pure Table Top is excited to unveil the newest collection from their license with the Royal Botanic Gardens, Kew, ‘Living Jewels’. Following on from the beautiful floral collection ‘Bloom’ which is due to launch for October 2021, the Living Jewels range for Spring/Summer 2022 aims to highlight the incredible and crucial role bugs play in the natural world to help ensure a sustainable future for our planet.

Designed in the UK
Expertly designed in Britain, each piece in the Living Jewels Collection celebrates the complexities of a range of species documented by the Royal Botanic Gardens, Kew and gives them the same precious value you would a jewel.

The colours across the collection offer a pallet of indulgent tones of greens and blues against a backdrop of black allowing a beautifully understated ‘table scaping’ opportunity, where beautiful ceramics are styled effortlessly with washed linen table textiles and 100% recycled glass.

Portuguese Ceramics 
Sourced closer to home, from Portugal, and decorated with an innovative reactive glaze inspired by historical illustrations, each unique piece of beautiful stoneware dinnerware is durable and long-lasting. Meanwhile the midnight and white Living Jewels mugs have been designed using hand thrown techniques from clay, creating a perfectly formed, timeless product.

Kitchen Textiles 
The kitchen linens in the collection are made with BCI cotton – the largest sustainable cotton program globally – and decorated with intricate drawings from the natural world. The placemats and coasters have a mat lacquer finish making them heat resistant to 150C, meaning they are not only beautiful additions to any table, but highly functional too.

Luxurious on-trend Colours
A key trend for the coming season is ‘neo-luxe’, which embraces sophistication and rich luxurious colours – a trend perfectly delivered through the new Living Jewels collection.  This collection brings the Royal Botanic Gardens, Kew’s much-loved beauty of nature into the kitchen and dining areas of the home.

John Lewis
The new collection has launched! Dinnerware and selected textiles now available at John Lewis stored nationwide and John Lewis online. Royal Botanic Gardens, Kew | John Lewis & Partners

Full Collection
You can find the full collection available from the Royal Botanic Gardens, Kew, and online at Kew Gardens x Pure Table Top - Kitchen & Tableware - Home | The Kew Shop plus selected lines in high end independent gift stores, nationwide.
 
ENDS.
For further information or imagery please contact:
Hannah Baker – Pure Table Top
Phone: 0116 344 0035
Mobile: 07446083769
Email: hannah@puretabletop.com
 
Pricing information: £10 - £40
Links to hi-res imagery: SS22 Living Jewels

About Kew 
The Royal Botanic Gardens, Kew is a world-famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant and fungal diversity, conservation and sustainable development in the UK and around the world.
Royal Botanic Gardens, Kew’s, 132 hectares of landscaped gardens, and Wakehurst, a wild botanic garden in Sussex, attract over 2.5 million visits every year. Royal Botanic Gardens, Kew was made a UNESCO World Heritage Site in July 2003 and celebrated its 260th anniversary in 2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world, as well as over 500 acres of designed landscapes, wild woodlands, ornamental gardens and a nature reserve.
The Kew story began in 1759, when Princess Augusta, mother of King George III, found a nine-acre botanic garden within the pleasure grounds at Kew. Spanning a timeline of 250 years, Kew Gardens today is a major international and a top London visitor attraction. The Royal Botanic Gardens, Kew today employs nearly 1,000 staff, led by its Director and overseen by the Board of Trustees.
Committed to protecting and sharing the wonders of plants and fungi to enable a better world for everyone. The Royal Botanic Garden, Kew’s aspiration is to end the extinction crisis and help create a world where nature is protected, valued and managed sustainably.
The Royal Botanic Gardens, Kew delivers science-based knowledge and solutions to protect biodiversity and use natural resources sustainably, whilst providing access to knowledge, ideas and beautiful gardens that motivate individuals to be advocates for nature.
https://www.kew.org/
 
About Pure Table Top
Based in Leicester, Pure Table Top are the home of quality ceramics, glassware, and tableware products. Their ranges are sold through major retailers in the UK and also in New Zealand, Australia Canada and South Africa.
Founded in 2013, they have grown their business through a focus on design-led collections, quality products and by working collaboratively with manufacturers all over the world to develop innovative and sustainable production processes.
Pure Table Top are now proud to be producing collections on behalf of well-known brands Royal Botanic Gardens, Kew; MM Living and Joules.
www.puretabletop.com