As we see a greater shift towards online retail, investing in furniture pieces we love can feel like a gamble as we struggle to visualise how a new sofa or bed will fit within our own space. In order to provide peace of mind and deliver the same high-quality shopping experience online that you would normally receive in person, designer sofa specialists Darlings of Chelsea have harnessed the power of augmented reality to bring the showroom to you!
Designed with ease of use in mind, the luxury furniture brand has unveiled new, innovative 360-degree view and augmented reality features - Darlings of Chelsea are the first retailers in Europe to offer these features across their entire product range, allowing consumers to interact with all pieces they love from the comfort of their own home.
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The 360-degree feature gives visitors the best possible view of their products, creating your very own virtual showroom. Customise your chosen product’s fabric, colour and hardware, then examine it from every angle to ensure you find your perfect match.
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When you come across a product you love, simply look for the “view in your home” button at the top left of the image and scan the QR code with your smartphone. Utilising augmented reality technology, this will then allow you to place a true-to-scale 3D model of your chosen piece anywhere in your home in real time, enabling customers to try a range of styles before they buy.
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Of course, all of their luxury showrooms are now open to the public if you wish to view products in person, with knowledgeable sales consultants ready to greet you with a smile. However, Darlings of Chelsea hope that this AR integration will help those who would prefer to shop online to purchase timeless pieces with absolute confidence.
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Pricing:
The Galloway medium corner sofa - £4,583
The Exmouth 2 seater sofa bed in easy clean soft as cotton in powder blue - £1,832
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