Viva Magenta: an unconventional hue for an unconventional time. It comes in a shaded red tone, a brave, fearless, and pulsating color that sends out a message of inclusiveness, welcoming everyone with a rebellious spirit. It is inspired by the red of the cochineal, one of the most ancient and precious natural dyes with strong and brilliant characteristics, rooted in the primordial world and reconnecting us to the original matter.
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Quoting Walter Gropius, art is not a profession, there is no substantial difference between the artist and the craftsman. Both are united by an awareness of how essential perfection in the craft is for one's work to be born. Because Artigiana is simply that: our work. We leave it to you to judge which category to ascribe the result to, we know that it is born from Hands, Head, and Heart.
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Sartoria's new collection, Memorie, continues the brand's journey through the exploration of material, coatings, and color in a sort of journey into memories that, thanks to the study of colors, projects toward the future. A new tile format that takes us back to the artisan ceramic tradition, the memory from which Sartoria loves to take inspiration to renew. The glossy finish achieved thanks to a latest-generation crystallin embellishes this vintage format.
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Founded in 2017, Terratinta Group Srl SB is a company that designs, creates, and distributes designer ceramic products, with its five brands Terratinta Ceramiche, Ceramica Magica, Sartoria, Micro, and Atmosfere. In 2019, it launches Project Change, an ethical and strategic choice to transform the Group into a completely zero-impact company through three actions: Plastic Free, Green Energy, and Paper Decrease. In 2020 it becomes a Benefit Company, joining a group of companies that have chosen to distinguish themselves through a virtuous and innovative legal form.
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