Viva Magenta: an unconventional shade for an unconventional time. It comes in a shaded red tone, a brave, fearless, and pulsating color that sends out a message of inclusiveness, welcoming everyone with a rebellious spirit. It is inspired by the red of the cochineal, one of the most ancient and precious natural dyes with strong and brilliant characteristics, rooted in the primordial world and reconnecting us to the original matter.

Listone Giordano, a reference in the high-end wood flooring sector, and Passoni Design, an iconic brand of wood design, have given life to Terre di Vigna, an original and innovative project inspired by the concept of Natural Culture that bets on the vital force of wood and its chameleonic ability to change the essence. A philosophy, a 360° concept through which wood is transformed into a sustainable furnishing element, dyed by exploiting the intrinsic properties of wine and grape, thanks to a unique and patented process.

The intense magenta hues of wine stand out in the Medoc parquet designed by famous architect Michele De Lucchi, combining in a single product Umbria to the forests of Burgundy to the heart of the famous French wine region of Bordeaux.

Listone Giordano is the leading brand in the high-end wood flooring sector, which belongs to the multibusiness group Margaritelli. Respect for ethical and professional values as well as a passion for wood and technological innovation, which have characterized the company for more than a hundred years, have allowed it to establish itself on the market and achieve success; a company design constantly oriented towards perfection, which has always privileged the search for original solutions and the exploration of the roads less traveled.