FOR IMMEDIATE RELEASE
British luxury homeware brand, Rowen Homes, has partnered for the first time with reality TV star and influencer, Charlotte Dawson, to give fans a glimpse into her new glamorous master bedroom transformation.
Charlotte, who has an engaged following of over 1.3 million on her Instagram channel, is no stranger to impressive transformations. Loved for her down to earth and inspirational social content, Charlotte is excited to share her gorgeous home makeover by Rowen Homes.
Charlotte said, I'm absolutely obsessed with my fabulous new master bedroom, it’s giving me hotel vibes. I instantly feel zen when I walk in the door. I’ve been a big fan of Rowen and their designs for a while now, so I’m chuffed that we were able to make this gorgeous transformation happen.”
After approaching Rowen Homes to help her achieve her dream master bedroom, Rowen worked with Charlotte to bring her dream vision to life, with a focus on a luxurious on-trend palette of cream velvets and shining gold, while cosy accents and glass details keep it feeling homely and gorgeous.
Rosie McDonnell, Rowen Homes Interior Designer, said “We are totally obsessed with Charlotte’s amazing personality and ultra-glam looks, and we knew we wanted to give her bedroom a glam Rowen makeover to match her sparkly personality.
Seeing Charlotte’s reaction to the space has been the highlight for me, she was so excited when we revealed her new bedroom!
The whole process has been so fun, designing a space that is full of beautiful neutral fabrics and stunning gold accents, we wanted to create a magical yet cosy master suite, from the gorgeous cushions to a new wow statement headboard.”
Rosie has also shared her top tips for re-creating the luxury look in your home...
“If you want to give your room an instant glam face-lift, you can’t go wrong with adding neutral and gold accessories. It is a timeless way to instantly add wow factor to your space.
If you’re looking to save, you can level up your bedroom on a budget by upgrading your cushions. We love pairing three plain velvet cushions with three complimentary patterned cushions for an elevated feel. When choosing your fabrics, go with complimentary tones and patterns with a hint of metallic and texture for an interior-designed feel. Plus, opt for feather filled for that all-important “chopped” look.
If you’re looking to splurge, the star of the show as always is one of our new amazing, statement headboards. For Charlotte’s bedroom, we opted for a sumptuous, cream fabric with a vertical, fluted detailing which elongates the headboard further. The brushed gold frame sets off the look for a totally-glam, hotel style master suite!”
Wow pieces from the edit to look out for are the Nia Brass and Acrylic pendant light, which was styled in clusters for the ultimate glam feel, alongside the new Valentina Oyster and Gold Channelled Headboard and matching bench for a luxury hotel vibe. The Souffle Boucle Accent Chair brings the cosy for an added textured element.
The Rowen x Charlotte Dawson collection is available to shop now from rowenhomes.com starting at £12.99.
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For further information on Rowen Homes, please contact Maddie Kelly, Brand Marketing Executive, Rowen on 0191 8152 521 or using maddie@rowengroup.com.
Click here for high res headshots and business assets.
Notes to Editor
The Rowen x Charlotte Dawson collection is launching at 9am on 16/02/23 at www.rowenhomes.com/pages/charlotte-dawson
Click here for full high-res campaign and product photography.
About Rowen Homes
At Rowen we don’t do ordinary. Putting our magic stamp on the interiors market, we love to spread a little fairy dust in everything we do. Find gorgeous curated collections and accessible luxury homeware (with the Rowen interior designed feel).
Co-Founded in the North East of England by Forbes 30 Under 30 recipient Alice Rowen-Hall, Rowen is all about insta-worthy, glam, interior designed homeware that transforms spaces, helping customers to turn their dream home into a reality. Some might say we are the J-Lo of interiors, keeping it real but oh so glam! We are the friend that shows you how and the magician who brings the wow!
Putting a smile on faces is super important to us, so our super friendly and next level customer service team are always here to help customers fulfill their dreams and live their best life.
Visit the website and learn more about Rowen Homes at www.rowenhomes.com.
