Ca' Pietra's Head of Creative Grazzie Wilson suggests why you should be moodboarding when it comes to home renovation projects.

Moodboards, for me, are a bit of a constant thing in my life. I see them as a place to gather all of my thoughts, to literally chuck them down on paper (yes, I like an actual physical moodboard rather than a digital one) and make sense of all the creative ideas that are spinning around in my mind. Whether it’s a master plan for a new room I’m scheming at home (my son’s playroom being the latest project that had one almighty moodboard at its heart) or a party I’m planning (I like to be the hostess with the mostest), read on for my five moodboard musings so you can make room for them in your life.
 
1. Moodboards Unleash Your Inner Creative
Moodboards make anybody a creative.
 
You don’t need to be good with colour or a know-all when it comes to pattern, because a moodboard is the place where you get to figure it all out.
 
Think of it as a grown-up’s playground where you can mess about, try something new, and simply have some fun, all safe within the knowledge you won’t be causing any damage to your walls and floors in the process. Interior designers use them to build their schemes, fashion designers swear by them when curating a collection, garden landscapers wouldn’t be without them when figuring out the lie of the land, and so why should you when plotting out your own home’s palette and personality?
 
Moodboards are a safe place, a creative space, and that’s what makes them so addictive! Just as you might not want to go shopping without a shopping list, you’ll probably no longer want to approach a project without a moodboard once you’ve done your first.
 
2. Moodboards Make Sense of Mayhem
As I alluded to in the intro, if you’re like me, you’ll have a million and one things running through your mind at any given moment.
 
So, when it comes to decorating, it can be hard to a) make space for even more ideas to buzz about, and b) organise, think through and figure out all the decor inspiration that you’ve come across to decide your next step.
 
With a moodboard though, it slows you down, organises your thoughts and gives you a gathering point to lay down your ideas and test the waters. It could be that an idea you loved in your mind’s eye, doesn’t quite cut the mustard when it’s staring back at you from your board. And more often than not, you’ll discover new ideas that naturally come together when you see them clearly side by side, but might never have otherwise come to the surface…
 

3. Moodboards and Sample Boards – What’s the Difference?
You’ll typically only hear sample boards being banded about in interior design speak. For most of us, they’re one of the same thing.
 
Some interior designers will begin with a moodboard to, as the name suggests, present different design directions. That’s the starting point where it’ll be chock-a-block with image references depicting complementary detail shots and full room sets to help their client settle on a mood and a few key features.
 
From there, they’ll likely develop another moodboard that confirms that look and shows it in more precise detail as well as a sample board which starts to pull together fabric swatches and paint cards. This is where the pinning kicks off as different swatches are swapped in for others until you reach the combination that feels most like you. In the case of a kitchen remodel, you might have a cut tile sample for your floor and wall on there, a cutting of the paint colours you’ve chosen for your cabinetry and walls, and references to the hardware or brassware tone – or even an actual cabinet knob or handle laid on the board.
 
Whether you decide to do a separate mood and sample board or combine them onto one, the fact is you’ll start to see not just opportunities of things that go together but gaps too. Your scheme might feel lacking in pattern which could encourage you to bring in another fabric on a curtain, blind, or again in the case of the kitchen, an upholstered bench cushion at your kitchen table or a sweet café curtain for under the sink.
4. Making Moodboards – Tools and Tactics
Not everyone wants to use an old-school board and pins like I do, but for those of you who do, having a beautiful board to work from makes the task even more of a pleasure. If you know you’re going to be a moodboard-making fan, invest in something that will bring you more joy than an office cork board. Ferm Living does a beautiful ash-framed board with a fabric inlay that you’ll want to use time after time and have on display in your home office. Or head to Etsy for something more budget-friendly and look for padded boards with sweet details like pegs for clipping things. notonthehighstreet.com does a classic moodboard with diamond ribboned grids for slipping in magazine cuttings and swatches too.
 
If you’re wanting to stick to a digital one, there’s the go-to that is Pinterest. Honestly, I often have a digital one too and Pinterest is always a destination that you’ll find me heading towards because it makes it so easy to scroll, pin and organise. The downside though is that you can’t see your board’s contents in one glance, and for me, that makes it harder to picture the full scheme because you have to keep scrolling.
 
There are other platforms too like Canva and like Miro that are worth a gander, or even Dropbox Paper which sizes your photos for you in either rows of two or three. And if you’re a dab hand with Adobe then InDesign will let you create your own moodboard too. But for me, nothing quite beats the tactility of a 3D board. No matter how good your screen or how hi-res the photos of your tiles, tones and textiles, nothing quite beats seeing them in the flesh.
 

 
5. Moodboards Are Your Safe Space
And remember, moodboards are where no harm can be done. It’s rarely easy to picture a full room with all the things you like and love until it’s done, and it’s too late (eek!). So embrace moodboards and watch your creative confidence soar.
 
Before you know it, you’ll be moodboarding almost every aspect of your life, like me. But in theory, that should mean you’ll step out trusting in your choices and there's no better feeling than that in interior design.
 
 
For press enquiries please email Ca’ Pietra Head of Creative: Grazzie Wilson  E: grazzie@sarsenstonegroup.com