Pictured above: ProCook Soho Cookware Set 4 Piece Coral, £149
Pictured below, left to right: ProCook Soho Cookware Set 4 Piece Green, Grey, and Blue, £149
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Embracing the increasing popularity of colourful cookware and tableware, British B Corp kitchenware brand ProCook is launching its four-piece Soho cookware set, available in four colourways. From frying to poaching to stewing and everything in-between, the new collection boasts twelve functions making it the only pan set you’ll ever need in your kitchen.
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Tapping into the trend for colourful accents in the home that has piqued the interest of Gen Z and millenial consumers, the Soho collection has been designed in four beautiful colours expected to be popular in 2024. Home cooks are increasingly eager to infuse their homes with optimism and colour, and bring to life the muted tones in which kitchens are often painted. Making a cohesive kitchen more possible, the range has been introduced to ensure the highest quality stylish products at the most affordable price.
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Pictured above, left to right: ProCook Soho Cookware Set 4 Piece in Blue, Coral, Green, and Grey, £149
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Priced at an extremely competitive £149, the Soho range includes all the cookware pieces you need to create delicious meals at home. Included in the set is a 24cm casserole with smart steamer insert, 18cm saucepan with lid and 26cm sauté pan with lid. From simmering soups to steaming vegetables, Soho cookware has been designed to be the ultimate kitchen companion, handling any kitchen task with ease.
Eliminating the need for owning a wide range of single-purpose pans, the Soho range packs twelve functions into the four-piece range: boil, simmer, slow-cook, braise, bake, deep-fry, steam, strain, sauté, shallow-fry, sear, and poach.
“In an age where we are seeing beautifully designed kitchen items going viral on social media, we are excited to introduce our vibrant new Soho range. Our new collection offers fun and colourful cookware, encouraging style conscious cooks to find joy in cooking without compromising on quality, price or lifespan. This is a kit that will add a pop of colour and inject some personality into the kitchen,” says Rob Falconer, Head of Range at ProCook.
The new range can be bought online at procook.co.uk or from one of ProCook's 58 stores nationwide. The complete image collection for Soho can be found here.
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Notes to editors:
ProCook is the UK’s leading specialist kitchenware brand and is a certified B Corp company. The business offers a direct-to-consumer proposition, designing, developing and retailing a high-quality range of cookware, kitchenware and tableware which provides customers with significant value for money. The brand sells directly through its website, procook.co.uk, and via over 55 own-brand retail stores, located across the UK.
Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware and tableware company, employing 700 colleagues and operating from its Head Office in Gloucester.
ProCook is proud to be a Which? Recommended Provider for Furniture and Homewares (Nov 22).
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