ProCook

ProCook launches small kitchen appliance range
ProCook Air Fryer Health Grill

ProCook is stepping into the small kitchen appliance market with the launch of ten new products after years in development. The innovative appliance range rivals other leading premium brands, offering high spec, high performance products at a fraction of the price, setting itself apart from the many cooking appliance ranges on the market.

ProCook Air Fryer Health Grill
ProCook Electric Pressure Cooker And Air Fryer

The hotly anticipated range includes Milk Frother and Hot Chocolate Maker, Electric Pressure Cooker and Air Fryer, Blender and Smoothie Maker, Sparkling Water Maker, Stand Mixer, Air Fryer Health Grill, Mini Food Chopper, Electric Hand Mixer, Digital Slow Cooker and Hand Blender.
ProCook Hot Chocolate Maker And Milk Frother
ProCook Blender and Smoothie Maker

As a certified B Corp, ProCook is known for placing quality high on the agenda in its quest to offer products that are built to last and bring ease and joy to everyday cooking. ProCook offers a like for like electricals take back scheme, so if a customer buys an appliance from the new range, they can bring their old one back to a store for disposal.   

ProCook Stand Mixer
ProCook Mini Food Chopper

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“Appliances are helping hands in the kitchen, making cooking and baking a more convenient and smooth process. As the UK’s go-to destination for kitchenware, we are pleased to be able to put our stake in the ground with products we truly believe to rival the best on the market. We never launch anything with a ProCook logo until we are 100% happy with it; shoppers can be safe in the knowledge that they are buying a staple item for the home from a British B Corp brand that meets the highest standards of quality, innovation and design, that’s built to last, without the huge markup.” 

Rob Falconer, ProCook Head of Range
ProCook Hand Blender With Accessories Pack
ProCook Hand Mixer

The new appliance range will be launched in ProCook’s stores and on its website procook.co.uk on 18th March 2024, and prices start at £39.
ProCook Digital Slow Cooker
ProCook Sparkling Water Maker

About ProCook

ProCook is the UK’s leading specialist kitchenware brand and is a certified B Corp company. The business offers a direct-to-consumer proposition, designing, developing and retailing a high-quality range of cookware, kitchenware and tableware which provides customers with significant value for money. The brand sells directly through its website, procook.co.uk, and via over 55 own-brand retail stores, located across the UK.


Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware and tableware company, employing 700 colleagues and operating from its Store Support Centre in Gloucester.


ProCook is proud to be a Which? Recommended Provider for Furniture and Homewares (Nov 22).

Stockist details

0330 1001010 | http://procook.co.uk