Laura Ashley is proud to announce the much-anticipated launch of the new Laura Ashley Luxury Vinyl Flooring range. This premium collection features 5 elegant designs that combine Laura Ashley’s classic heritage style with natural wood finishes and will be produced under license by QEP Co.UK Ltd in conjunction with Insight Retail Ltd.
The new Laura Ashley Luxury Vinyl Flooring range offers homeowners and interior designers alike a classic selection of realistic-looking floors in natural and complementary shades which complement the Laura Ashley home collection. The collection consists of natural wood effects in warm neutrals and grey, all with a unique soft touch and anti-glare finish for an authentic yet polished look underfoot.
“We are thrilled to introduce the new Laura Ashley Luxury Vinyl Flooring range,” said Ashleigh Stevens, Flooring Brand Manager at QEP-UK. “These high-quality floors are the perfect complement to Laura Ashley’s classic home furnishing collections. Homeowners looking to create a stylish and luxurious interior will appreciate the breadth of shades and the distinctive qualities this range has to offer.”
“Luxury Vinyl Flooring is the perfect extension to the Laura Ashley Home collection,” said Helen Ashmore, Head of Design at Laura Ashley. “We know our customer is looking for a flooring solution that sits beautifully with their Laura Ashley furniture. It was so important for the range to complement the colours and tones within our existing range and we’re delighted with the finished product.”
The Laura Ashley Luxury Vinyl Flooring range features 5 natural wood looks:
- DALLINGTON - a distinctive open grained mix of dark and golden oak wood effect with a rustic and homely feel. This flooring is rich in character and has a confident visual appeal.
- SUTTERTON - a restful and subtle weathered grey wood effect with a contemporary feel. Unassuming yet distinctive, this flooring has a broad appeal.
- SOUTHWICK - a deep and warm walnut shade wood effect with distinctive graining and subtle tonal variation. Deep and rich, this flooring is comforting and restful
- HEPSCOTT - a classic medium oak wood effect, rich and golden in shade with subtle detailing of knots and grains. This warm and inviting wood effect is a true classic.
- EMNETH - a versatile and gently grained, weathered light oak wood effect with an underlying Scandi appeal. Calming and understated, this wood effect works effortlessly throughout the home.
Made from high-performance luxury vinyl click rigid flooring, the new flooring collection is durable and waterproof, making it suitable for kitchens, bathrooms, and high traffic areas such as hallways. The luxury vinyl planks are also easy to install with a simple click system and require no adhesive and include a pre-adhered underlay for extra comfort and reduced acoustic sound transmission.
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