Noho House

Bring statement style to the walls with sleek new collection from Porcelain Superstore

Independent tile retailer Porcelain Superstore is putting a 21st century spin on the industrialism trend with the launch of a new wall tile collection.


Long and lean, the three-strong Noho Collection exudes the rawness and edge that industrialism is renowned for.


However, forget earthy browns and broody black, these tiles are available in two bold shades: Blue and Green, alongside a crisp White.


Abbas Youssefi, Managing Director of Porcelain Superstore, said: “Industrialism is something of an evergreen in interiors. But as we see more people embrace colour throughout the home, there is a rising demand for dynamic tile options which offer a modern take on the trend.


“And Noho does exactly that. Its shape is reminiscent of the exposed brick which so often goes hand-in-hand with industrialism, but the colour options bring a whole new perspective to the trend.”


Measuring 4.8cm x 45cm, Noho tiles are long and lean. Used vertically or horizontally, they draw the eye and elongate the wall, making the space feel bigger. However, they can also be laid in a herringbone pattern which will add dimension and interest.


Abbas said: “Noho is incredibly versatile. Whether you want to use it across all walls in a bathroom, create a striking splashback in the kitchen or make a statement fireplace surround, it will hit the spot every time.


“It has a timeless quality that will transcend passing fads and will look great for years to come.”


The Noho Collection is crafted from porcelain, which means it will stand up to everything modern living can throw at it. It’s easy to install and maintain.


Noho is available now in three finishes: White, Blue and Green. It is priced at £61.20 per m2

About Porcelain Superstore

About Porcelain Superstore


Independent and family-run, the brothers behind Porcelain Superstore might have been brought up in the tile industry, but they aren’t afraid of shaking it up.

Passionate about porcelain, they scour Europe and beyond for their curated collections, which are handpicked from only the most respected tile factories.

Only the best-looking and top-quality tiles make it to their warehouse where bright, vibrant geometrics sit alongside more traditional large format tiles to offer customers the widest choice of quality porcelain tiles.

Throw in exceptional customer service and five-year guarantees on all tiles and it’s easy to see why Porcelain Superstore are not afraid of breaking the mould.


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