Breast cancer is an issue that affects us all. In the UK alone, over 55,000 women are diagnosed with breast cancer every year, and tragically, more than 11,000 lives are lost—nearly 1,000 each month, or one every 45 minutes. With one in seven women facing a breast cancer diagnosis in their lifetime, the need for awareness, research, and support has never been more urgent.
This initiative is deeply personal to many within the Buy Women Built network. Among the brands involved are survivors and those who have fought through diagnosis and treatment while building their businesses. The brands participating in this collaboration include ecojiko, OMG Tea, Anna James the Label, L’Organiq, Evenly, Well & Truly, Caboodle, Y.O.U Underwear, Pep & Lekker, Louise Thomas Skin Care, Amp Wellbeing, Kooky, Seep, Raishma Ready to Wear, SANA Wellness, and Tinker & Tallulah.
Throughout October, these brands will raise funds and awareness across various platforms, culminating in a special campaign launch with a collective photo shoot in London at the Future Dreams House – one of the charities supported during the collab. This event serves as a visual reminder of the importance of self-checks and early detection, with each brand’s founder sharing their story in the hope of inspiring others.
Katy Davies, founder of ecojiko and the visionary behind this collaboration, shares her personal story: “Three years ago, during Breast Cancer Awareness month, I found a lump in my breast. Within weeks, I was diagnosed with breast cancer and began chemotherapy. My tumour was aggressive, just half a millimetre away from spreading. Early detection saved my life, and I am forever grateful. I know how fragile life is, and I am very aware I am one of the lucky ones.”
Katy's experience is echoed by many in the network, as several women have built their brands while undergoing cancer treatment or in its aftermath. As Emma Chevrel, founder of L’Organiq explains “As a breast cancer survivor myself, the importance of early detection is crucial and this super-power collective of Buy Women Built brands, working together to spread the word, just shows the force of difference women supporting women can make.” The spirit of resilience and hope that binds these entrepreneurs together is what makes this collaboration truly special.
“Our goal with this first collaboration is to create something meaningful that grows year after year,” Katy adds. “Together, we are leveraging the power of our unique community to raise awareness, support each other, and drive change.”
As the campaign continues to unfold throughout Breast Cancer Awareness Month, the collaboration hopes to inspire more women to check themselves regularly and seek medical advice if they notice any changes. Early detection can be life-saving, and by sharing their stories, these women are sending a powerful message of hope and solidarity.
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